Your Master Jeweller

Sarel du Plessis has worked for the company for over 15 years and has extensive experience and knowledge of jewellery design and creation.


Our Head Goldsmith Sarel du Plessis has worked for the company for over 15 years. Sarel grew up in South Africa and studied Jewellery Design and Manufacturing at the University of Technology in Pretoria. Initially planning to study Fashion Design, a meeting with an artist called Deon van Dorp, who worked in precious metals, helped Sarel to discover what he really wanted to do.
In 2001, Sarel moved to the UK to gain experience as a Goldsmith and started working for Swag in Kingston. Sarel even met his wife at Swag in 2006 and they married in 2012.
'My wife is my biggest source of inspiration and also my most honest critic. It is with her help and support that I always strive for perfection in all of my work.'

Bespoke Service

Our bespoke service provides you with the wonderful opportunity to design a one-of-a-kind piece, inspired by your imagination and handcrafted by us. We work closely with you throughout the design and making process.
Fantasy becomes reality when in the hands of our talented master craftsman and designer Sarel du Plessis. Sarel uses both traditional and modern techniques, such as state-of-the-art CAD design software, to create a bespoke piece of jewellery that tells your own personal story and will become a family heirloom, treasured for generations to come.

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